collage of lotion from a tube and a person using a face roller on their cheek

Trends & Innovation

Whether we're going backstage at NYFW or reporting on the newest in CBD skincare, you'll find our take on the latest breaking beauty trends here.
Elle Woods wearing pink dress and walking in Legally Blonde
TikTok Bimbo Culture Is Just as Much About Self-Love as Aesthetics

Ina Garten and Martha Stewart Coastal Grandma
How to Embrace the "Coastal Grandmother" Aesthetic, According to an IRL Coastal Grandma

Tracee Ellis Ross Dua Lipa bright colored outfits
Dopamine Dressing Is All Over TikTok—Here’s How to Embrace Color This Spring

Woman getting Botox injection treatment
Here's How Botox Has Evolved Over 20 Years

Drew Barrymore Thin Brows
What Do Eyebrows Look Like in 2022? Well, It's Complicated

dedcool dedtergent laundry detergent
Perfumed Detergents Are Making Laundry Day More Luxe

House of M founder Anne Nguyen Oliver headshot
This Founder's Postpartum Journey Inspired Her to Launch a Skincare Brand

Yellow french manicure with daisy flower details
Spring 2022 Nail Trends: Mani Bling, Gold Accents, and More

woman with curly hair smiling
What Is Hair Slugging? Pros Explain Why TikTok's Latest Trend Is Nothing New

bridgerton season 2 characters and beauty trends
Bridgerton Beauty: Romantic Curls, Red Eyeliner, and More Trends From Season 2

Pink froze hair color up close and sydney sweeney with copper hair
Spring 2022's Biggest Hair Color Trends: From Pink Frozé to Buttery Blonde

women wearing black baby bang bob and blonde 70s layers
Spring 2022 Haircut Trends: The Bixie Cut, Birkin Bangs, and More

woman with under-eye masks
Amazon’s TikTok-Famous Beauty Storefront Lets You Shop All Your Viral Favorites in One Place
Dress over pants pink runway look and ashley tisdale side by side
It's Happening: People Are Wearing Dresses Over Pants Again

Kinship models
This Is What Gen Z Wants From Beauty Brands in 2022

TikToker wearing a nude lip liner and gloss combo
TikTok Loves a Lip Combo, and These Are the All-Time Faves

Sara Shokouhi
How One Founder is Fighting for Sexual Health Through Underwear

beauty products
The Nuances of Sustainable Packaging

Joyce de Lemos
Joyce de Lemos on What It’s Really Like to Be a Cosmetic Chemist

Kendall Jenner honey red hair
We're Calling It: Honey Red Is the Freshest Hair Color Trend for Spring

beauty product formula
What Does Total Transparency in Beauty Look Like?

Naomi Campbell and Cindy Crawford '90s blowout hot rollers
How to Use Rollers to Get the Fluffy, '90s Supermodel Blowout That’s All Over TikTok

Christian Cowan / Tia Adeola
The 12 Biggest NYFW Fall/Winter 2022 Beauty Trends So Far

woman with blushed skin looking into distance
Melanin-Rich Skincare Is the Latest Category Impacting the Beauty

Woman with flushed lips
This TikTok Technique Is Like a Needle-Free Alternative to Lip Blushing

Mixie haircut trend
The Mixie Is the Bold, '70s-Inspired Haircut That Will Dominate 2022

New Icons
The New Icons: This Year's Leaders in Fashion and Beauty

Behind-The-Scenes Beauty Icons
From Estheticians to Execs: 20 BTS Beauty Icons Making the Industry Better

dermatologists are the new influencers
Dermatologists Are the New Influencers

lips with sparkles and gold
We Know Beauty Filters Are Bad For Us, But Is Anything Changing?

Bella Hadid TikTok viral jawline hack
TikTok Says This Highlighting Technique Is the Key to Bella Hadid's Ultra-Cut Jawline

Karité founders
These Sisters Created a Skincare Brand Inspired by Their Childhood in Ghana

Rephr
Rèphr Is Launching Skincare—And Wants You to Try It for Free

Euphoria glitter eye
Lower-Lash Emphasis Will Be a Major Beauty Trend in 2022

Euphoria beauty
Euphoria Beauty: Dollycore, Makeout Lips, and 6 Other Trends to Expect in Season 2

Woman Wearing Scarf
The 7 Best Styling Tips We Learned From TikTok

woman staring out the window
"Neuroplasticity" Is The Brain's Ability To Rewire—Here’s How To Harness It

Influencers Wearing the Emma Brewin Bucket Hat
Rihanna Wore a Fuzzy Bucket Hat, So We All Bought This Fuzzy Bucket Hat

women with bob haircuts
Winter 2022 Haircut Trends: ‘90s Layers, French Fringe, and More

Gold manicure
Winter 2022 Nail Trends: French Pearl, Extreme Minimalism, and More

woman looking in compact
The Facelift’s PR Problem: Why Plastic Surgeons Say the Stigma Is Still Very Real

Hailey Bieber
Winter 2022's Biggest Hair Color Trends: From Expensive Brunette to Cashmere Blonde

Droplette Skincare Device Review
Droplette's Needle-Free Device Makes Skincare Ingredients Work Harder

Charlotte Pienaar
The Hustle: Charlotte Pienaar Is on a Mission to Make Sunscreen Cool

Influencers Carrying the JW PEI Gabbi Bag
How an Under-$100 Amazon Find Became 2021's Viral "It Bag"

Bella Hadid
Experts Say "I Woke Up Like This" Treatments Will Be 2022's Biggest Beauty Trend

award winning beauty pros
Our 2021 Award-Winning Pros

Neogen Mascara
We Tried the Bristle-Free Mascara That's All Over TikTok

Sephora Accelerate 2022 Brands
Meet the 10 BIPOC Brands in Sephora’s 2022 Accelerate Program

Mint Green Candy Cane Nails
7 Candy Cane Nail Ideas That Aren't Cheesy

Beauty trends
Bye-Bye Basic: Pinterest Predicts These 7 Beauty Trends for 2022

Pearlcore
From Pearlcore to Silky Sleepwear: Pinterest Predicts These Style Trends Will Take Over in 2022

Collage of FLIP app screenshots
This Shopping App Is Now My Favorite Place to Find Cool New Beauty Products

Makeup by Mario
We Tried Mario Dedivanovic’s Signature "Lip Lift" Makeup Hack

Aisha Ceballos-Crump
The Hustle: Meet the Haircare Brand Founder Celebrating Latinx Culture

Nano blading eyebrows on woman model
Meet Nanoblading: The Ultra-Precise Brow Alternative to Microblading

Halle Berry & Hailey Bieber
Gen Z Has Brought Back Y2K in a Major Way—But Why?

TikTok Accounts and Trends That Bring Us Joy
The TikTok Accounts and Trends That Bring Us Joy

woman with blue eyeliner
This Is Where Beauty Is Headed in 2022

Serum dropper and bottle
Experts Debunked the Viral TikTok Vitamin C Test—Here’s What to Look for Instead

white eyeliner tiktok trend
Can You Contour With White Eyeliner? We Put TikTok’s Latest Makeup Hack to the Test

byrdie writer bonnie azoulay tries a viral tik tok lipstick hack
I Tried a Viral TikTok Hack to Apply My Lipstick—Here's How It Went

Wanchen Kaiser of Riki Loves Riki
The Hustle: Meet the Founder Creating Innovative Lighting Products for Beauty Lovers

woman in sun
Is the Nonsurgical Nose Job "Over"? Plastic Surgeons Weigh In